Expanding Your Influencer Marketing Efforts
There are a number of ways to expand your influencer marketing efforts strategically in order to boost your brand and increase sales.
Start from where you are
Start by looking at how much influencer marketing you are doing. If the answer is none, then it’s time to start. If the answer is some, it’s time to evaluate what is working well and what needs to be improved upon.
Target the right influencers for your niche
Don’t try to promote pet products on a golf influencer’s page. He may be called Tiger Woods but that does not mean he cares about pet products, for example. It can take time to research the movers and shakers in your niche or industry, but it can be well worth it. Matching the right message to the right media representative/influencer is the name of the game.
Set clear goals
Do you want more:
- a-Brand recognition
- b-Subscribers
- c-Sales
Set a goal for every media outreach initiative so you can track your results.
Have a clear call to action
Depending on the goal, create a call to action that will help you accomplish this. If your goal is sales, “Buy now,” would be a logical call to action, but remember, you are targeting influencers, who might not take kindly to their hard-earned social platform being hijacked by a pushy sales person. Instead, be helpful. Offer free information, an e-course, or another valuable item that will help get people onto your subscriber list. Once they are there, then you can start to try to make sales.
Build relationships
Get to know the media influencers, their likes, and dislikes, by observing them over time. Help them get to know you through the content you create. People do business with people they like.
Target them on the right platforms
A lot of influencers will have more than 1 social media account. You could interact with them all. You can also choose the one you use the most or where you have the most content. You can also engage with them depending on the content.
Match the right content to the right platform and influencer
There are so many platforms to choose from, but you need the right content for certain ones. Facebook, Tumblr, LinkedIn and Google+ accept all forms of content. Pinterest, Instagram, and Snapchat need images. YouTube needs video. Knowing each influencer’s needs, community, and things they find useful can all gain you valuable pickups. Most influencers who run groups or a public page will moderate it, or have a team of moderators, so the better your content matches, the better you chance of having your content approved and published.
Do a little every day
As with all social media, it is never “one and done”. It is always a steady trickle feed. Post your best content, and avoid over-posting. People might start to feel threatened if it appears you are becoming too pushy or dominant.
Use custom hashtags if you can
This can help you track the success of your efforts. Use tools like Zoomph and Hashtracking.
Find more influencers
Use the free tool at Zoomph to help you dig deeper into your niche.
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