Common Media Page Mistakes
There are a number of common media page mistakes business owners and marketers make which could be costing them big-time in terms of their success with the media. Here are a few of the most common mistakes, and what you can do about them.
1-Not having a media page
Every business should have a media page that contains the essential facts that a journalist would need to know if they were running a story about the business or wanted to work with them as an expert.
2-Not giving complete contact information
Make it as easy as possible for journalists to get hold of you. List email, phone, cell, Skype, social media accounts and any other way to get hold of you quickly and easily.
3-Not including the company background
Give brief background details about your company, such as how it began, what its mission statement is, and a timeline of milestones reached.
4-Not keeping the company background up to date
Don’t allow your media page to look old. Be sure to update it regularly with your latest milestones.
5-Forgetting to include your corporate logo
Provide a small, high-quality jpg of your logo so media reps can use it when writing about you.
6-Not including all relevant staff biographies
You should be proud of your personnel. Include details about each important member of staff who is driving the success of your business.
7-Not including staff photos
Include professional-looking headshots of you and other essential personnel. Don’t use family or other kinds of informal shots unless that is the style of your company.
8-Not listing your top products
What do you want to be known for? List the top products that accurately represent what your company is all about.
9-Not including images of your top-selling products
Make sure you have at least one high-quality image of every top product you are selling.
10-Omitting a Frequently Asked Questions (FAQ) section
If someone were interviewing you, what would they be most likely to ask? Brainstorm the questions and then write the answers in the form of an FAQ section. Use this section to highlight what makes you stand apart from other businesses.
11-Forgetting to add a list of suggested interview topics
Within your industry, you most likely have several topics you could talk about intelligently for hours on end. Create a list of topics you would be happy to be interviewed about.
12-Not linking to your press releases
Whenever you create a press release, add it to your site, and create a link to it on your media page. Put the date and the headline next to it. Link the headline to the release. List the releases in chronological order, with the most recent one first.
13-Not linking to your media coverage
Whenever you get a media pick up online, be sure to link to it. Include date, the name of publication, and headline. Link to the page via the headline. List the coverage in chronological order with the most recent one first.
14-Not adding video
A short introductory video can be worth thousands of words. If you have the skill, record a video that encapsulates what your company does and what motivates you in business.
Use the above information as a checklist to make sure you have a great media page that will represent your business in the best light possible – and see what a difference it can make to the level of media attention you get.
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