Search Engine Optimization

Search engine optimization (SEO) is an important marketing strategy that can help you get a lot of free promotion. Press …

There are a number of places where you can optimize your press release for the search engines. Each can help …

Writing press releases is part art, part science. It has several goals. One is to get media coverage, and the …

Rome wasn’t built in a day, but it burned in one. Fun Fact: The Emperor at the time, Nero watched …

Because of the way that press releases have changed, and because of how search engines now rank online content, many …

Press releases have long been considered a valuable part of a comprehensive marketing strategy. However, there’s generally a bit of …

There seems to still be a lot of confusion about search engine optimization and press releases. Do they help your …

Keywords in your press release headlines are a must for several reasons. The reality is that keywords are an essential …

Because of the way that press releases have changed, and because of how search engines now rank online content, many …

Visual elements have been shown to improve press release results. Among the strongest visual elements are both video and infographics. …

Any press release distribution service you choose must provide reporting and analytics. It’s imperative that you know how many people …

One of the often overlooked goals for a press release marketing campaign is the goal of using a release to …