Building Your Brand Story on Social Media
Building your brand story on social media is something that shouldn’t be too complicated, and yet many companies, and brands, are getting it wrong. Telling your story right allows you to dramatically impact your social media success and your business.
1. Be More Human
You’re human, not a “business.” Your consumers are buying from you because they like you, they trust you, and they believe that you have a solution for their problem. They buy from, and connect with, people. To showcase the human element of your business and to prove that you’re real, there are a few simple steps that you can take.
- Share behind the scenes photos, videos, and stories.
- Share what you’re doing.
- Talk about what you’re learning.
- When you make a mistake, own it on social media and share (with your brand voice) how you’re making amends and/or learning from your mistake.
2. Know Your Brand Value and Story, and Communicate it Regularly
Every message that you share on every social platform should reflect your brand’s values and story. Who are you? What are you about? What do you stand for? Don’t deviate your message from your core values and story. Consistency builds trust and credibility.
3. Tell Stories
When you’re posting on social media you have a choice. You can share information, or you can share a story with information. The difference is simple. For example, if you’ve lost your remote, there’s a nearly 50% chance you’ll find it in the sofa cushions. That statistic alone, while interesting, will not likely get much engagement.
However, if you tell a story about losing your remote and where you found it, then you’ll get much more engagement. And if you invite others to tell their lost remote stories then the post will take off.
And consider linking posts to tell a broader story over time. You might share a story, update it later in the day, and then update it daily over the next few days. This increases engagement, follows, awareness, and strengthens your brand.
4. Don’t Forget the Visuals
It’s entirely possible to tell a story with a picture. You can, and should whenever possible, add images to your stories. Give followers a face. Share videos. And consider creating a brand look and feel with your images so that they can see your picture and immediately know it’s you. Building your brand story on social media takes time. It takes patience. And it takes consistency. Decide who you are, what your brand voice and message is, and create a look and feel for your content based on that concept.
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