Top 5 Benefits of Publishing a Press Release
If you’re struggling to stand out from your competition, a press release could be your company’s catalyst for positive change.
Companies of all sizes and types around the world use press release distribution. They do this to build brand awareness, boost their credibility, and present themselves positively.
In this blog post, we explore the top five benefits of publishing a press release.
Top 5 Benefits of Publishing a Press Release
Boost brand awareness
Differentiating yourself and standing out is imperative for success in business. The more a company is seen and known, the more chances it has to turn leads into customers and turn customers into loyal fans.
Press release distribution helps companies reach targeted audiences with the news they care about. This helps brands build momentum they can use to amplify awareness and capture attention.
Build credibility and trust with your audience.
In business, credibility is the cornerstone of success. Without a strong and loyal customer base, your brand’s foundation crumbles.
A press release is a smart marketing tool. It helps share important news with specific groups of the press and public.
By establishing and nurturing journalist relationships, brands can evolve into a trustworthy information source, resulting in earned media coverage.
Getting to this point starts with a well-crafted press release that delivers accurate, relevant, and newsworthy information.
Check out our Inverted Pyramid Smart Start to cover the most important details and follow the proper press release format.
Drive website traffic
Press releases are an effective website traffic driver for brands. Because of this, brands can take advantage of the opportunity. They can include links in their campaigns to important pages on their websites. Not only does this help readers deepen their search it also creates valuable backlinks.
Increase online presence
It’s reported that 5.45 billion people around the world use the internet.
The opportunity is there. Press release distribution can help you capitalize on the attention.
Press releases are typically indexed by search engines which can improve a brand’s rankings which boosts visibility and strengthens their online presence.
Additionally, press releases are also pillar content for social media posts and an excellent addition to a brand’s Media Room.
Generate earned media coverage
Press releases are a gateway to earned media coverage.
By creating and sharing interesting stories, brands can share their news through targeted media pitches sent to relevant journalists.
These journalists then create their own stories and share them with their followers.
The value of earned media mentions is immense for brands as consumers view these features in a more positive light compared to paid media, for example.
Our Press Release Optimizer (PRO) clients have secured earned media mentions in top-tier publications such as Allure, Bloomberg, TIME, Yahoo! News, and many more.
How can a press release benefit the public?
In addition to the benefits of publishing a press release for brands, the public also benefits.
That’s because press releases are a valuable and trusted communication tool that helps companies share their most important news with the public.
The information comes directly from the source, so the facts aren’t misconstrued.
Experience the benefits of publishing a press release for yourself.
