Neil Grasso, Author at Newswire

Brand activism is when a company takes a stance on a cultural or political issue that is relevant at a …

Product discovery is the process of analyzing segments of your target audience in an effort to develop products or services …

Ephe-what? Ephemeral content is any piece of content that exists on a given platform or site for a limited duration …

If you are managing your own outreach campaign, there are a few things you should know before you start selecting …

If you haven’t noticed, we’ve been “EMA” everything for the past few weeks here at Newswire. The Earned Media Advantage …

Every business, regardless of industry, needs to have some way of proving the effectiveness of their products and services on …

If you are looking to establish a new media room on your company’s website, there are many different approaches you …

The differences in types of media can be confusing, but they are crucial to understand. This is especially true if …

If you’ve ever tried to create social media copy from a press release or news story, you know how difficult …

Journalists and reporters are busy by nature. They are always searching for their next story, and businesses are always trying …

Hey there! If you’ve been on our site over the past week or so, you might have noticed that we …

Short answer: No. Long answer: you can share the same story more than once, but not the same press release. …