The Secret to Getting Your Press Release Seen
Thousands of press releases are published every single day. In order to compete with these press releases and grab the attention of our audience the media, and relevant websites and business owners, you have to do something special. You have to know the secret to getting your press release seen.
Think About This….How Do People, Including the Media, Find Information Online?
How do you find information online? How do your prospects? We all find information online the same way – we type keywords into our browser or search engine of choice. It’s quite simple in theory. You find a few relevant keywords, place them into your press release and you get the attention you desire.
It’s not quite that simple, but that is the beginning of the secret of a widely seen press release. Let’s dig a little deeper into the concept.
A Great Press Release Begins With a Great Headline
There are many elements that go into writing a great press release. First and foremost, it needs to be newsworthy. You need an attention grabbing headline. You need a headline that is succinct and yet provides a promise that is newsworthy and relevant. You need a first paragraph that provides answers to all of the pertinent questions a reader might have, and you need facts that support your information, a call to action, and so much more.
Once you’ve written the first draft or two of your press release, step back and do a little keyword research. Identify primary keywords and a few secondary keywords. This is important; this is how people will find your press release. Keep in mind that what’s newsworthy to one may not be to another. Be prepared to work hard to get your news noticed.
It’s important to mention that search engines don’t directly index press releases. However, when your press release is syndicated it will be indexed, and that’s when the search terms matter. Additionally, when it’s shared via media outlets and news wires, potential viewers may find your information via search tools. It’s also indexed on your own business website.
What Do You Do With All Those Keywords?
Once you’ve identified your keywords, it’s time to add them to your press release. Place your primary keyword in your headline. Add it to the body of your press release a few times, but don’t go crazy. Keyword stuffing is a surefire way to be punished by the search engines. If you have a secondary keyword or keyword phrase, add it to your press release a few times as well.
The Next Steps…
Once you’ve polished and perfected your press release, it’s time to share it. Publish it on your website, send it to your email list, and use a press release distribution service. A distribution service will help you reach the widest audience. Distribution services also offer analytics so you can track and measure how well each of your press releases performs.
