3 Signs You’re on the Wrong Track with your Influencer Marketing Efforts
If you’re engaging in influencer marketing, congratulations. You’re ahead of the pack and embracing all the power that this tactic has to offer. However, you may not be getting the results that you’re capable of. Let’s look at some signs that you’re on the wrong track so you can take steps to correct them.
- No Responses – If you don’t get regular responses from your influencer marketing engagement, then you may be on the wrong track. For example, if you write what you believe to be a thoughtful response to a social media post and you get radio silence from not only the influencer but the other commenters, then something may be amiss.
Take a step back. Is this the right influencer for you? Is this the right audience? If you answer yes to both, then look at your comment. Is it too complicated? Off target? If no one responds, it’s a sure sign that something is wrong. Assess and correct.
- No New Traffic – Ideally, you’re occasionally including links in your comments and posts, and you’re also tracking your analytics. If those links aren’t getting clicked on and if your traffic isn’t increasing, at least on the days you engage, then something is off. Perhaps the influencer’s audience isn’t the right audience for you, or perhaps your call to action and comments aren’t connecting with them.
- Deleted and/or Blocked – Okay, if an influencer deletes your comments or blocks you (or unfollows you) it’s a huge red flag. Chances are you’ve done something or said something that makes them want to separate from you. It’s imperative that you determine what you did so that you can either make amends or make sure to not do it again with other influencers.
What would be so heinous that someone would block you or delete your comments? Well, blatant marketing, offensive comments, or unethical business practices are a few that will make people want to separate from you. It may also be a misunderstanding. Repair what you can. Even if you can’t repair the relationship, it’s a good idea to try.
Industry influencers have large audiences that listen to them. The last thing you want is for one to speak negatively about you online. The goal is quite the opposite, you want positive promotion and brand mentions. Be on your best and most authentic behavior when engaging online.
When leveraging influencer marketing, it’s important to be strategic. Plan your responses, track your results, and make changes when necessary. It can be a powerful tactic when it’s done correctly.
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