How Hashtags Improve Press Release Results
Press releases are an important part of your marketing strategy. They can be leveraged across multiple channels for news outlets to social media. They can be connected to your website and they can improve your SEO through inbound linking. Press releases also help strengthen your connection with the media, broaden your audience, and increase engagement. It makes sense to leverage every success tactic you can. Hashtags are one success tactic that is often overlooked.
Journalists search with hashtags
You may be surprised to know that journalists and media representatives often conduct online searches to find ideas for their own content. By leveraging hashtags and focusing on tax that the media may use to find information you position yourself to be a consistent source of information.
Your audience searches with hashtags
Journalists aren’t the only people that do searches on social media. Your audience leverages hashtags when they’re searching for information on a particular topic or trying to solve a problem. Again, by leveraging hashtags in your press release in your other content you position your content to be found during their search. It helps you create a larger audience and to position yourself as a source of information.
Hashtags help you collect more data
Hashtags can provide key pieces of information. You can learn more about the problems your audience is dealing with, the keywords that they use, and the hashtags that grab their attention. This information can help you craft press releases in a way that will help you achieve your press release marketing goals.
More traffic
When you use hashtags in your press release, it may often result in more traffic to your audience. If your reader sees a hashtag that captures their attention or that they can relate to, they’re going to be more motivated to visit your business website and learn what you’re about. Having a custom URL for them to visit from your press release can further strengthen your results.
Personality
Hashtags don’t have to be boring. They can actually be quite fun, and some hashtags have gone viral because they were so catchy and attention grabbing. Press releases tend to be quite formal and often dry. You can leverage hashtags to add some personality to your release while at the same time gaining all of the benefits we’ve already discussed.
Choose your hashtags carefully. It’s a balance between your goals, relevancy, and grabbing attention. Additionally, it’s often a good idea to limit yourself. It’s easy to get carried away and include 10 hashtags. Try sticking to no more than five. Test and track the results. Learn which hashtags generate the most shares, reads, and engagement. Make hashtags a part of your press release marketing strategy.
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