Media Relations Tips That Get Your Brand Noticed
Getting your brand noticed is likely part of your business and marketing goals. It’s part of what’s required to attract new leads and grow your bottom line. Getting your business brand noticed by the media and getting it noticed by customers is actually quite similar; the only real difference is the way you share your information.
Communicating With Your Audience
When you’re communicating with your audience you share valuable tools, resources, and information in the form of content. This content is emailed, published in periodicals (both online and off), published on your blog and shared via social media. For the most part, your branding is part of your content marketing strategy, though it’s also part of your sales and advertising strategy as well.
Communicating With the Media
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When you’re communicating with the media you do very similar things. However, instead of sharing a blog post with the media, you share pitches and story ideas. You share press releases. These tools are aligned with company news. For example, you might create a content marketing strategy to build up to a product launch. The content is designed to increase brand awareness and generate interest with your buyers for your product. However, when you’re communicating with the media that product launch is announced with a press release and a pitch.
In order for pitches and press releases to be effective, it’s helpful if the media reps you’re pitching to are already familiar with your brand. The following tips will help you get noticed so that when it comes time to pitch, you have an advantage.
1. Build a relationship by Providing Value
You can get your brand noticed by key media representatives by connecting with them online. Reach out via Twitter and LinkedIn. Share their posts, retweet their links, and comment. When they have questions, work hard to provide valuable answers and information.
2. Become the authority
The media pays attention to those that it considers to be credible authorities in their niche. Put yourself in their position for a minute. Would you rather do a story on a company that you know has a reputation for success and provides accurate and valuable information, or an unknown company? The answer is easy. So work hard to become the authority in your niche and you’ll naturally attract media attention.
3. Become an Influencer
Influencers are people or companies that are making their names in the world. It happens by aligning yourself with other influencers, by speaking your mind and doing things differently, and by having strong values that you take action on.
For example, if one of your company values is to provide exceptional customer service then you can grab attention for your company by sharing success stories with your customer service. If your value is to give back to the community then you can get your brand noticed by doing just that and hosting events that give back to your community.
The media pays attention to people and companies that are making change and impacting the community. They notice brands that consistently provide value and work hard to develop relationships not only with the media but also with their audience. You can build your brand with both your audience and the media by creating a comprehensive strategy and integrating it into the way you do business.
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