3 Things to Include In Health Press Releases
Writing a press release for the health industry? Press releases are a good way to build awareness, make an announcement, reach your target audience, and grow your business or organization. It’s important to make sure you include all of the necessary press release information and that your release grabs attention. To accomplish your goals, there are several things you’ll want to include in your health press release.
1. Supporting Facts
When you’re writing a press release for the health industry, there is an expectation of authority, credibility, and trust. Your readers generally give that to you willingly. In a press release the media may not be so gracious. They may question the validity of your facts and statistics. It’s critically important that any data you present in your press release be triple checked for accuracy. Additionally, you’ll want to source the information so that readers can have faith that you’re providing valid and accurate information.
2. Collateral Documentation
Any industry can link to supporting or collateral documentation. However, the health industry really requires it. Because you’re citing data and information, you want to be able to link to it. To help with the marketing of your business, whenever possible make that information available on your website.
For example, if you’re linking to data found in a journal article, get permission to reprint that journal article on your site. Many journals and scientific reports and articles do give permission to reprint their information. Additionally, you can create your own collateral information in the form of infographics, videos, and your own reports and cases studies.
3. Quotes
Quotes help give a press release personality and interest. They are often left out of health press releases, but that is a mistake. Any organization has a personality and a brand. Why not leverage the power of a good quote to further strengthen that brand? Quotes can add credibility, authority, and trust.
They can also strengthen likeability and other emotional buying triggers. If you want your reader to take some type of action, it’s important to appeal to both their emotional brain and their logical brain. Quotes can help make that happen. Who do you quote? Don’t make up the quotes. Interview a few people, staff or customers, who are related to the news you’re announcing and weave a few good quotes into the body of your release.
Finally, it should go without saying that your health press release also needs a great headline, an attention-holding first paragraph and contact information. If you are active on social media then by all means share those links, and please link to your website. People want to learn more about you and your organization. Linking to your site and your social media channels can help them connect.
