PR Services and How they Can Help Your Business
Public relations (PR) services are essential in helping brands of all sizes and industries build and nurture a positive reputation, position themselves as thought leaders, and effectively amplify their message.
When you think PR services, your mind might automatically think about a PR professional reaching out to journalists and publications to secure earned media coverage for their client.
If that’s what you think, you’re right.
But, there’s more to PR services than meets the eye including crafting newsworthy press releases, media monitoring, strategy development and content promotion.
These elements and more work together to help companies build brand awareness so they can stand out (for good reasons) with the public and press.
In this blog post we cover:
- How PR and marketing professional services can improve a brand’s strategy
- How to measure the success of PR services
- Tips for choosing the right services for your brand.
How PR and marketing professional services can improve a brand’s marketing strategy
PR and marketing professional services go together and when executed properly can elevate your brand’s overall marketing strategy.
Here’s how:
Build Journalist Relationships
The strength of your content and connections matters in public relations. As a PR professional, you understand how important it is to build and nurture relationships with journalists.
These connections help you secure earned media coverage that amplifies your brand and its message to your target audience.
Create and Distribute Newsworthy Press Releases
Press release distribution is a tried-and-true communication method that helps brands capture and keep the attention of the media and their target audiences.
Effective PR services involve the creation and distribution of newsworthy press releases that communicate your brands news and achievements.
Online Reputation Management
Your online reputation is the foundation of your brand. If it’s compromised and crumbling, the strength of your company goes with it.
PR services empower brands to take a proactive approach by using a Media Monitoring tool to keep an eye on what’s being said about their brand, competition, and their sentiment.
This information gives brands the intel they need to keep their thumb on the pulse of what’s trending and to mitigate any potential online reputation risks.
Track and Measure Success
Just like any marketing approach, you need access to analytics to inform your decisions. The same goes for PR services as measuring the impact of your efforts will help you understand what’s working so you can make data-driven decisions that align with your overall marketing goals.
How to Measure the Success of PR Services
Measuring the success of your efforts is paramount and there are several ways to evaluate the effectiveness including:
Change in Brand Awareness
A major play of PR and marketing professional services is to increase brand visibility in a crowded market.
Monitoring metrics such as website traffic, social media followers and brand mentions are good indicators that measure the impact of your efforts.
Earned Media Coverage and Sentiment
How many earned media mentions has your brand received? What’s the sentiment? If you’ve received more mentions and coverage and the overall response is positive, you’re doing something right in enhancing your brand’s reputation and credibility.
Revenue Boost
Can you tie revenue back to your PR efforts? If so, that’s a positive signal that your approach is resonating with your target audience and compelling them to act.
These are just a few example metrics to pay attention to, but determining which ones your brands will consider is an important step in the process as it empowers you to make informed decisions and optimize your strategies.
How to Choose the Right PR Services for Your Business
Choosing a PR service for your brand is a big decision and investment. You want to make sure you choose the right one.
If you’re currently in the research and vetting stage, here are some tips that’ll help you make a better decision:
Define Your Goals
Do you understand what you want to achieve through your PR campaigns? Are you looking to increase brand awareness? Improve or repair your online reputation? Generate leads?
Your goals will act as guides in the selection process. Use them to view the companies’ products and results and how they can possibly translate to your business.
Compare and Contrast
Create a list of potential partners and research their results, reviews, and read through their client testimonials.
Here are some examples of how our PR services compare to our competitors like Cision and Business Wire.
Newswire vs Cision Comparison
Newswire vs Business Wire Comparison
To read additional reviews from real customers and view thorough comparison charts, visit G2.com.
Communication Options
Just like with any successful relationship in life, communication and collaboration are key. Explore the communication options with the company and read through reviews of people’s customer service experience. If a common theme is poor customer service, you might want to reconsider working with that company.
Explore Pricing
You want to have confidence that every dollar you spend is being put to good use. Look at the scope of services each company provides. What’s the cost structure? What’s included? What’s an add on service? Do these services align with your goals?
Carefully reviewing and considering these factors will help you make the right decision for your business.
Explore our Marketing Professional Services
Our PR Services aren’t one-size-fits-all. They cater to your unique goals and opportunities. In addition to our press release distribution services, we offer powerful product options that include:
Press Release Optimizer
We do the work; you get the results. Our Press Release Optimizer is our full-service program that will help you develop newsworthy content and connect with the media to create the visibility you need and deserve.
Explore our three subscriptions options and find the right one for you.
Media Suite
Our subscription-based do-it-yourself Media Suite bundles our most powerful products to help PR professionals like you engage with and pitch the media, monitor your brand and competitors, create a branded media room, and share your news with our press release distribution services.
Get a behind-the-scenes look at our Media Suite.
Fill out the short form below to learn more about our PR and marketing professional services and how they can help your brand stand out.
