5 Reasons You Should Use a Wire Service
Creating and sharing the right message to your target audience is a tough task.
However, with the right strategy and tools, like a wire service, these challenges become manageable.
A reliable wire service like ours at Newswire can amplify your message, boost your online presence, and get you in front of the people that matter most, your target audience.
5 Reasons to Use a Wire Service
If it feels like you’re doing everything you can with your marketing efforts, but nothing sticks, a wire service could be what you need.
A wire service is a marketing tool that helps brands share their news directly with the press and public on a local, national, and global level.
If you haven’t used press release distribution yet, here are five advantages of using a wire service.
Enhanced Visibility
If you’re tired of blending in with your competitors, a wire service can help you stand out.
Sending a press release on the wire increases your chances of earning features on relevant websites and online publications which broadens reach.
For example, at Newswire, our 10 distribution channels include thousands of media outlets like newspapers, magazines, TV stations, and online publications.
This sort of coverage and opportunity can help your brand build awareness and attract the attention you need.
Establish Credibility
Your credibility requires action to establish and keep it.
A reputable wire service will reinforce it.
Sending a press release to reputable networks and journalists through a trusted wire service can enhance your company’s reputation. It shows you’re a reliable source that provides accurate information.
This helps form and strengthen relationships with journalists which can lead to more earned media opportunities in the future.
Each time you use our wire service, you’ll do so knowing your news will receive the amplification it needs and deserves.
Improve SEO
Press release distribution and search engine optimization (SEO) go together.
That’s because when a press release is published on a wire service’s website, it’s typically indexed by search engines and appears in search results.
Because of this, brands can appeal to a larger, more engaged audience and drive organic traffic back to their site.
Plus, press releases can generate backlinks from authoritative news sites and media platforms.
These backlinks fuel a site’s authority and credibility which can potentially lead to higher rankings for specific SEO keywords and phrases.
Cost-Effective
Yes, paid advertising is important, but it often comes with a hefty price tag.
Press release distribution on the hand is a cost-effective strategy that helps brands like yours expand their reach.
When you work with Newswire, you can expect transparent and fair pricing.
Additionally, we provide award-winning customer support and extensive distribution networks which makes it easy and affordable to publish a press release without breaking the bank.
Broad Reach
Using a wire service can significantly expand your reach thanks to the thousands of small and large media outlets included in the wire service’s distribution channels.
In addition to traditional media, press releases can also be sent to online news aggregators.
This broad reach gives brands a substantial advantage over their competition as they’re reaching targeted publications and their ideal audience.
Press Release Template – Free Download
Whether you’re new to press release distribution or want to strengthen your skills, we’re here to help.
Our press release template is designed to help you follow the proper press release format and include the most important details.
Download your free press release template today.
