5 Areas to Monitor on Social Media
If you’re active on social media and using this powerful tool to market your business, then you are aware that it’s a tremendous research tool as well. Social media monitoring and listening are tools that can help you learn more about your brand’s perception. It dives into your audience, industry, and competition. Whether you’ve been monitoring for some time or you’re just getting started, here are five areas to monitor on social media.
1. Brand Terms & Misspellings
Make sure to monitor all terms and keywords related to your business. Aside from including your business’s name, also account for misspellings of your business’s name, products, and services.
For example: Achieve Athletics, you might also want to monitor “Achieve Athletics.” Look at common misspellings and monitor those. And remember that people sometimes forget the # or the @, so monitor accordingly.
2. Keywords
Another area to monitor is the industry or brand related topics or keywords.
For example: Archive Athletics, a sports company, would monitor sports and exercise apparel. They would monitor brand-related topics to better understand the current trends. This allows the company to see what issues their customers face, giving them opportunity to fix them.
3. Your Customers
Please monitor your customers and their needs. When a customer voices a comment online, it is an opportunity for you to engage. This also provides you with an opportunity to gain more exposure, build credibility, and increase trust. Answer every comment, respond to every message, and thank people who share, retweet, and repost your content.
4. Brand Sentiment
How does your audience, followers, and customers feel about your brand? How do they feel about your products or services? Brand sentiment allows you to comprehend where your brand is heading and how to improve it. It’s also an asset from a development perspective. Some of the best ideas come from your current customers. Listen to your networks for features and services they may find helpful.
5. Your Competition
Of course, you can and should monitor your competition (and your industry) on social media. Start by tracking competitor taglines and names, brand terms, and their key product phrases. Gain info on new products, customer complaints, press and PR coverage, and unique marketing tactics.
Social media monitoring must be part of your ongoing marketing strategy. You can perform it in house or outsource it. Start by looking at these five areas and leverage the information to grow your business and bottom line.
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