4 Tools to Track Your Press Release Brand on Social Media
Social media press releases are a new approach to the traditional press release. In addition to adding images, graphics, photos, and video links, you can integrate social media directly into the release. Social media releases allow your reader to share on social sites, connect with you on your blog, or to friend, follow, or like you on social media.
All of these features can be tremendously powerful, but how do you know if your social media releases are actually engaging others on social media? The answer is analytics. Let’s take a look at a few social media tracking tools to help you keep tabs on how your press release and brand are performing and being perceived.
Google Analytics – Free
Google Analytics is a free analytics service that’s as easy to use and install as cut and paste. The basic tools let you know where your website visitors are coming from, how long they stay, what they read and so on. They also have social reporting tools that you can leverage. You can see how people who visit your site from social media sites behave, including what pages they view and the actions that they take. This can be incredibly helpful if your goal for your release is to drive traffic to your website or blog.
Social Defender – Paid and Free Versions
Social Defender is an all-encompassing social media management tool. It takes your social media analytics way beyond press releases. In addition to providing the tools to manage your social media channels from the dashboard, you can monitor, publish, and use the analytics function to create detailed reports. You can track the success of every single piece of content you publish, including your press releases. Real time comment monitoring and customer sentiment and emotion analysis are just some of the features and information you can access.
Sprout Social – Free Trial
Sprout is another social media management tool that makes it possible for you to track every single mention of your company. Use it to manage and monitor your content and take advantage of the analytics. Sprout Social combines every message, alert and action from all your profiles into a single, filterable stream so you can monitor your brand on multiple channels.
Press Release Distribution
If you’re using a press release distribution service like iNewswire, you can view your social media analytics in the dashboard. Use the information to track your Facebook Like and shares and Tweets.
As social media becomes an increasingly important marketing channel, it’s vital to understand how it affects your brand, messaging and public perception. Use analytics provided from key sources to track the success of your press releases, brand perception, and marketing goals.
