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Is a Wire Service Worth It? 4 Benefits
If you’ve found yourself going back-and-forth on whether a wire service is right for your brand, you landed in the …
What is Earned Media? 6 Brand-Building Benefits
Do you ever feel like your brand struggles to stand out? You’ve tried content marketing and paid advertising, but you’re …
How to Handle Negative Publicity in a Positive Manner: 7 Ways
It happened. One of your worst fears as a business professional has been realized – Your brand received negative publicity. …
Media Coverage: Quantity vs Quality
It’s reported that humans upload around 1.5 quintillion bytes of content every day to the internet. We’re not going to …
How to Strategically Include Images & Videos in Your Press Releases
If you want to share your news with the press and public, use press release distribution. But, much like with …
PR Services and How they Can Help Your Business
Public relations (PR) services are essential in helping brands of all sizes and industries build and nurture a positive reputation, …
How to Write Fantastic Sub-Headlines For Press Releases
In most press release distribution service interfaces, there’s a subheadline field you can populate. This portion of a press release …
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How to Choose a Press Release Website
Press release distribution is a tried-and-true communication method that connects brands with their target audiences and the media. A …
When To Release A Press Release For An Event
If you’re planning to host an event, a press release can be an effective way to get the word out …
How to Write a Press Release Boilerplate [Template & Checklist Included]
Every press release campaign, no matter the topic, should follow the standard press release format. This format includes: Headline Subheadline …
Social Media Press Releases: A Comprehensive Guide (Examples Included) How to Turn a Press Release into Social Media Posts (Examples Inside)
Worldwide, 4.95 billion people use social media. Due to its popularity and place in society, social media has become an …
What Is the Ideal Press Release Length?
A press release is a compelling and concise news story that’s typically written by a public relations professional and distributed …