A press release is a compelling and concise news story that’s typically written by a public relations professional and distributed …
Capturing journalist attention is crucial in securing earned media mentions for your brand. In this blog post, we share tips …
What is AP Style? For anyone unfamiliar, AP Style stands for Associated Press Style and refers to the standardization of …
Social media has undeniably transformed the marketing landscape, however, press release distribution remains a vital component in helping brands share …
Now more than ever, media outreach is a pivotal piece of the puzzle for brands of all sizes and industries …
One of the most overlooked functions of a press release is to drive traffic to a webpage. Most often, press …
Did you ever read a press release and think to yourself, something’s missing? Those unfulfilled feelings are likely a byproduct …
Press releases are a staple in public relations strategies. They serve as formal announcements to the media and public about …
With an almost incomprehensible amount of content at our fingertips, consumer attention is at a premium. And finding ways to …
Congratulations! You just landed a media interview and right now, you’re probably feeling a mix of excitement and nerves. That’s …
Content marketing is a powerful tool that enhances a brand’s search engine optimization performance (SEO), creates brand advocates, encourages social …
One of the keys to success in public relations (PR) lies in the choice of tools. These tools include press …